Embrace the Warmth of Peach Hues

  • Feb 7, 2024

 

The Pantone Color Institute originally created the Color of the Year education program 25 years ago to engage color enthusiasts across the globe in conversations about the relationship between culture and color. The Pantone Color of the Year is reflective of global lifestyle trends and represents what is happening in the zeitgeist at a macro level. (1)

 

The Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, is a velvety gentle peach with an all-embracing spirit that enriches heart, mind, and body. It was selected because it is a nurturing hue with cozy vibes that bring people together and elicit a feeling of tactility. Peach Fuzz sparks nostalgia while also evoking a contemporary ambiance with an airy presence to lift us into the future. (2)

 

How to Use Peach in Your Marketing Efforts

·         Peach tones can feel inviting and inspire people to reach out and touch. However, it won’t necessarily complement the colors of every brand identity. If your logo uses deep jewel tones or bright and bold colors, your branding will stand out beautifully against a peach item. Or try using a pattern that incorporates warm tones and use a black or white version of your branding for an elegant effect.

 

·         Contemporary peach colors are more versatile than you may think. Peach apparel adds warmth to all skin tones and appears youthful when paired with earthy browns or dramatic when worn with deep reds and purples.

 

·         Peach provides a clean, contemporary appearance that evokes a vintage feel. Packaging made with warm peach hues invites people to reach out, touch, and open what is in front of them. It inspires thoughts of delicate scents and sweet treats.

 

·         Create meaningful moments by using peach décor for your next event. Using a warm color palette helps event attendees feel cozy, comfortable, and creative. Plus, using this modern hue feels fresh while creating a welcoming ambiance.

 

·         Using different textures enhances the vibe of a peach color palette by reinforcing the urge to reach out touch warm hues. People think of peaches as soft to the touch, but products that are sueded, velvety, quilted, furry, or smooth can create a contrast that encourages interaction.

 

Overall, Peach Fuzz captures the desire to nurture ourselves and others – which can be a powerful statement for your brand. Feeling inspired? Contact us for product and decoration method ideas that will use peach hues to make a bold statement in your next campaign.


Sources:

1.       https://www.pantone.com/articles/color-of-the-year/choosing-the-pantone-color-of-the-year

2.       https://www.pantone.com/articles/color-of-the-year/what-is-peach-fuzz

 


  • Category: Color Psychology, Trends
  • Tags: pantone color, promotional items, marketing, branding, peach fuzz, nurture, kindness, branded merch
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